The Future Of Innovation Is Getting Smaller And Distributed

Mr. Joel Cano


In the future innovation will not come from the investment and resources of Government or Large Corporations, the innovation today is happening at petite scale but with large impacts. The fact is that innovation happens with the customer and the strongest link with the customer are the small business and entrepreneurs, whose main objective is to enhance the experience, increase the adoption, and customize the products and services in some cases produced by global corporations. Large corporations are economically viable to “Production Massification”, but small businesses are the only scalable and economic option to “Experiential Massification”.

As we move into a more pervasive internet infrastructure and mobilization of devices, fueled by the digitalization of goods and services and miniaturization of payments, we will careless on the goods and its ownership and will preference the services and experiences.  This shift will create ecosystems where the networks of consumers and small businesses will get stronger relations that will spark collaboration among them creating immense value. The boundaries and roles of these entities will be difficult to define, and the recognition systems will have to combine fortune, fame and fun to ensure the level of engagement.

Today Open Innovation Models are starting to show return and the markets are building enough trust and recognition to try, adopt and in most cases advocate for these new breed of products and services. Their impact goes beyond satisfying unattended segments or early adopters, these products and services are challenging incumbent players that had to adapt absorbing or improving the new paradigms and shifting to a new role of sharing value for the greater good.

The Large Corporations will not disappear as sources of Innovation, but there will be a divide between the ones that will be able to tap into these networks of innovation and the ones that will not. Large Corporations therefore will be allowed to participate, but not necessarily own nor control the value of the network. A symbiotic effect will create a strong dependency and collaboration requirements to ensure long term growth and survival, but will also allow solving challenges of unimaginable proportions and with a more balanced return of value.

 “Little Brother”* will rule the “democratized vision”, and will hold to be true for the way we define what we value the most as a society or as consumers, in fact we will not be limited to preference of consumption, we will continue to progress to be a vibrant, intelligent and proactive collective that will be willing to engage in the marketing, production and innovation processes.

The future of innovation will not be controlled by a single central authority, but by millions of individuals and small private entities.

* As the anti-thesis of the “Big Brother” fictional character in George Orwell's novel Nineteen Eighty-Four.


Article © 2010 Mr. Joel Cano. All rights reserved.

about the author...

Mr. Joel Cano


position:  Co-Founder and CEO

country:  Mexico

area of interest:  Small Business, Open Innovation, Commons

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Mr. Joel Cano

Difusion of Innovations

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The New Age of Innovation

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