The Book
Three unassailable facts will strike you as soon as you start to read The Future of Innovation book:
- One: innovation is the new mantra; whether you're involved in teaching art and design, new product development for a blue chip consumer brand or responsible for providing public services to citizens;
- Two: understanding innovation requires multiple perspectives; from culture and mindset, social and commercial context, new ways of working as much as new products or services;
- Three: innovation is a journey; drawing on insights from around the globe is essential to accelerate our progress.
From the initial submissions on The Future of Innovation Bettina and Anna have knitted together the thoughts and ideas of over 200 contributors into a colourful and unique picture of the future of innovation. With their reflection on each statement and on the sections within the book they provide useful links between themes and reinforce the relationships between many of the ideas.
A reader commented on amazon: "This book asks a simple question of hundreds of innovation specialists around the World: What is the Future of Innovation? They have all been limited to a page and a half response, so the book is a fascinating compendium of thoughts from people that really think...about innovation. You probably won't want to read it cover to cover but the editors have made dipping in easy by weaving the articles with their own comments. There is also a good reference system if there is something particular you are searching for. There is an accompanying website that has on it even more articles that didn't make it into the book. Great job, good read."
Anyone interested in innovation (student, researcher or practitioner) will benefit from this global thought collection. The contributors' multiple perspectives, models, practical examples and stories provide a sense of innovation that no single writer could ever capture.
The book has been published by Gower in November 2009 and is available via their website and other online book stores.
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