The past of Innovation is to be confused, misunderstood, abused, squeezed, malpracticed and appropiated from other respectable but different functions (R&D), practices (product development) or resources (TIC´s).
This happens still in the present in a lot of companies , in a lot of official or media speechs and meetings ,and as buzz word is in the maduration-decline phase of the curve: eveybody innovates or someting like this ! ...
The real thing is that innovation managment is at its very infancy, and its systemic approach is finding its own language, its appropiate methods and roadmaps and its own space between design and technology, not so far as strategy but not so near as project management.
The future of innovation has some clear milestones or "things to be done":
- Innovation is not anymore about pure creativity or sole ideas, is about bringing them in to practice by delivering real value to customers/clients with recurrent results. More and more payback will be on pressure.
- Innovation will be collaborative with crowd-implication and co- transformation of all participants or business-partners in new configurations not yet well known. Wiki-everything will be a new rule.
- Innovation will be based in spread and distributed knowledge, comming from very distant areas of business, industry sector and society. More multilevel, public-private and multisided partnerships.
- Innovation will blurr the lines between contents and processes, between business and arts, between design and perform. More "Cirque du Soleil" or "ElBulli" business models will lead entire new sectors.
- Innovation will occupied a "must have section" in University Curricula in every Faculty not only in BA or Engineering. The development of innovative competences will be transversal for all titles and professions, like speaking english or been TIC literate.
- Innovation in Business Models, will be not a punctual action or strategic project, but a current and ever evolving task in high-level management agenda. Reinventing value propositions-customer segments-channels-customer relationships-revenue streams-key resources-key activities-key partnerships and cost structures and all their linkages and interactions will be an ever and ever effort
Innovation will reinvent itself as a continuous transformation of the business. A long run journey like travelling to Ithaca.
So long.
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