Despite a widespread perception, Innovation doesn’t have to be understood as a huge and complex process that needs slow and expensive support structures but as a set of small activities well coordinated among themselves and that make sense both individually or as a part of a process.
It also means breaking paradigms. For instance, realising that not only big companies innovate, and not only in products and technology. The future requires that SMEs realize that Innovation can be a useful mechanism for growth and to strengthen their position. To do so, they will need simple and easy-to-use tools that will facilitate it almost without them noticing it. The future is, also, opening Innovation to everybody and not only to those functions primarily associated with new product development or technology. Once this is understood there is a big impact in the firm.
Future of Innovation means involving people. I’m talking about all employees, from Top Management to the machine operator and from marketing to finance. Every one of them can participate in some Innovation related activities from their own experience and from their own capabilities, with no hierarchy and with no distinctions. Well managing this ‘hidden reserve’, always existing in any organization, leads to the success.
In summary, the Innovation in the future will not be as it is perceived today by companies. It will not be a WHOLE but it will be a set of activities in which people will somehow and sometime participate in order to get the final goal: do things in a different way.
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