The Future Of Innovation ... Innovation As A Percept Not A Concept
Starting points for a manifesto of pre competitive innovation Innovation is in a crisis of identity. Crowd sourced massive innovation is a reality that calls for the redefinition of what “innovation” is, in the new context of an empowered and participatory user. At the level of the corporation, we need focus, incentives, tools, scope and precision in the language surrounding innovation, so all stakeholders are on the same page. For focus, I propose the model of Pre-Competitive —
