Provoking Innovation Via The Future
In exploring an innovation opportunity, a futurist will typically probe further into the future and consider a wide range of influential external factors. This approach expands the field of vision and opens up the opportunity space and enabling us to cast a wider net for ideas, which are then brought back to the present in order to be useful. The value of foresight in stimulating innovative thinking was never more clearly brought home to us than during a recent focus group exercise—
